Chiropractic Business Cards: Secrets for Better Conversion

I'd like to share a couple ideas that will really help your chiropractic business card stand out more, convert better, and greatly magnetize more people to your practice. Most chiropractors don't think outside the box for their card; they have the typical arrangement of features on their card such as their name, credentials, phone number, office location, and perhaps a tagline.

All of that is fine and necessary, but here is what I will recommend to you: Use the front of the card to list out all of these features as you would customarily do. But use the back of the card to provide a call to action to prospective patients.

As with all of your chiropractic marketing materials, you want your business card to be as actionable as possible. It should be dynamic, not static. Encourage the person who has your card to do something' fast.


Here are a couple of examples of an effective call to action for the back of your card:

#1: Go to www.yourwebsitehere.com and download a FREE copy of my special report called 3 Ways to Heal Chronic Pain Without Side Effects.

#2: Call our office today for a FREE initial exam/consult ' a $95 value!

I prefer the first call to action, but either will work. The reason I like the first one is that I find it more effective to tell people to go to a practice website BEFORE asking them to call the office. The internet is just such a powerful medium for building trust and conveying expertise. If that person who has just been handed your business card can go to your website and download some free information in the form of an e-book or special report, they will immediately perceive you as more of an expert.

At the end of your info-product, you would then provide a simple and clear call to action to come visit your office for treatment. Give them a limited-time incentive: 'Call our office within 1 week of reading this e-book and you will receive $25 off your first visit!'

You can track when someone downloads the e-book because you will capture their name and email on your website when they opt in for the information. This is, of course, another outstanding benefit of providing this call to action on your business card: You get to build your email list.

If you can get prospects (people who are interested but not ready to buy from you just yet) onto your list, you can then stay in touch with them, educate them, and build a relationship all through the magical phenomenon of automated email messages (called autoresponders).

Make sure you have an effective call to action in every single piece of marketing material you offer people! This makes a big difference. I hope this helps you take your practice to a higher level of success.


Chiropractic business cards are an important piece of the marketing puzzle to create a successful practice. Follow the link to my blog to get more free training. You can also get more chiropractic marketing tips by checking out my membership site here. Kevin Doherty is a business coach for chiropractors around the world.